I like to design for content and audience and not for design "chops" sake. I like to reserve bells and whistles for sites that sell actual bells and whistles. I believe that simple, classic designs will deliver the content the best way. That's not to say that I am not intrigued or interested in new design tactics. I enjoy learning and implementing new ideas as well as exploring trends.

I adhere to the same principles of directness and simplicity when approaching site development. Content and usability are paramount. Whether it's static html or a dynamic Wordpress site, I build from the content up with an eye on usability and expandability.